Search Engine Optimization is very important for any website. If you want to design a SEO-Friendly web site then you must follow the following tips-

Use Good Keywords
This is probably the most effective way to make your web site SEO friendly as this is the first criteria to get a good SEO ranking. Therefore, you must find a good key phrase for every page on your website. Don’t optimize the entire site with one common key word or phrase as it may prevent the different type of data from different pages from coming up at the right time. For example, suppose that your website is on different types of textiles and in it you have given information about all types of textile and have also included the information about different countries which export them. Now, if suppose you just keep one key- phrase i.e. “Textiles of the world” for the entire site. Now, your website will only be visible for the people who want to find out about the different types of textiles. People, who want to know about the textile exporting countries, won’t be able to see the pages on your site giving that information. Therefore, you should keep a different keyword or phrase for every separate page.

Refresh the content frequently
If the content on your site is old and stale then you will lose the traffic on it. Therefore, you must keep refreshing the content on the web pages on regular basis. It has been observed that the web sites which have updated and add new content on regular basis are counted among the better and trustworthy sites by search engines and surfers both. Updating your content will also help your website get better reviews and the increase its reputation. A popular site among surfers automatically improves its ranking in the search engine indexes.

Your Content should be unique
If you want to rank high in the search engines then your website content should also be good. The content should always be unique and new. This is also important for getting repeated visits on your site as nobody will visit your page if the content on it is stolen from another and apparently much better site.

The phrase should not be too popular
The phrase that you want to choose for your web pages should be a popular one but not too popular as that can be counter productive for your website. It may seem like a good idea to choose an extremely popular keyword phrase for your website but you should remember that such keywords are extremely competitive. Therefore, you should choose a phrase that gives you a chance to compete and higher your rank.

Use the phrase in the title
The title of your website and every webpage is the most important. You must use your keyword phrase in the title to make it visible for the search engines. Also, this way the key phrase will appear in the address bar and the search engine will be able to show it as link.