Hundreds of hours later the same person may find that they now realize exactly why so many businesses look to a website design company to get their website off of the ground. Building a website doesn’t look hard, but it can be extremely hard. Yes, there are website design templates that you may be able to use to help you to get your site going, but it definitely will not look original, nor will the site give any indication of what your company is all about. A website design company, however, can work with your company to create a unique website that perfectly fits the mood and feel that your business has, allowing your potential customers and clients from around the world to understand what it is that you do simply by clicking on your homepage. Make sure that when you are looking for a website design company that you look at some of their previous projects to make sure that the design is something that you will like and that your not their first client. Ask for references or testimonials or pick a random site they have designed and call that company to see how the process went and if that company met the deadlines that they had set in the proposal. If the website design company offers search engine optimization see where their site ranks in the search engines or ask to see sites that they have done SEO for and then again check for the references. When your looking for that perefect website development team that is going to work with you on what will be the first impression one gets when they reach your site it has to be perfect. So take the time in the beginning to make sure that your dealing with a company that will take your business as serious as they take their own. Website Development begins once the relationship between the business and the client is at a good understanding of what the clients needs are and that both parties are comfortable moving forward.

Malcom Chakery
Chakery Design, President
“We are only successful when you succeed!”

Post from: Dallas Web Design

Website Development

If you are a business and would like to know what you would have to do in order to be able to sell online it’s pretty simple. First you would need to have a domain name for your business which is will cost from $10 – $25. Than you will need a hosting account which will run about $10 – $30 per month. Next your going to need someone to design your website. This is a very important segment of the process, and I would suggest doing a local search for your area such as “dallas web design” or if you feel comfortable working with a web designer anywhere in the country simply do a search for “website design” You want to make sure that you get someone familiar with shopping carts and e-commerce as well as search engine optimization or seo. This is very key as you want to make sure that once your site is built that people will be able to find it.

It is very important for you to understand that you should be working on marketing yourself from using Twitter, Facebook, and any other sites that you can use to help market your site. I would suggest setting up a blog depending on your business. Discuss this with your web designer when you speak with him or her. Once you have worked with your developer and your site is ready to go public be patient as it is not always an instant thing. You can send out an email blast and pass out business cards but things do take time but it will take off.

You have made a big first step and you are on your way to becoming your own boss and congratulations to you for taking the risk that not everyone is prepared to take.

Malcom Chakery
Chakery Design, President

Post from: Dallas Web Design

Selling Online

All About Connection

One of the number one rules in business is that you need to connect with the people you’re doing business with in order to be successful. Many years ago this was easy, as the only way people could do business was in person. Now, however, it’s not as easy, as the internet has made it possible to purchase almost anything online, getting rid of the connection factor entirely, and making it difficult to not only get new clients, but to get repeat ones. Facebook can help you to connect with people in a way that was not possible online before.

Getting Started

In order to get started, you need to have a few Facebook accounts. You should have one for you and a fan page for your business. The page about you allows your readers to know exactly who you are and what you’re all about, and the fan page allows them to come together to discuss your company.

The fan page should be clean and uncluttered, but filled with useful information, including the company’s website address, your Facebook address, and other contact information. For the profile pictures you should include a logo that represents your business. It is also a good idea to put your company’s real location on the page as well. For the personal page, however, you can get a bit more relaxed. Include a photo of yourself on your page as well as some fun and interesting facts about you under the bio section.

Building

Now it’s time to build your site. Connecting with friends and clients is fairly easy, and experts say that one of the most important things that you can do on Facebook to keep your account relevant and interesting is to have an opinion. Don’t just sign up for an account and let it go stale. Instead, sign up for the account and be social! Get into discussions that are going on and make statements about not only your company but about yourself. This will allow you to connect with others, which is exactly the point of Facebook.

Have a creative day,

Malcom Chakery
President, Chakery Design LLC
Twitter: @chakery
Website Design | Search Engine Optimization | Logo Design

Post from: Dallas Web Design

Using Facebook for Social Marketing

Let’s discuss ways to optimize your web site-

Content should be strong
Every search engine wants to give the best and most relevant results. That’s why they regularly review the sites and the content on them, in order to make sure that every search result is ranked according to its worth.  Therefore, the first thing you should focus on your website is its content. The content should be strong and relevant to the subject and keyword phrase used by the website.

Use HTML
This is a very important step in the search engine optimization but it is often by the web site developers. A valid HTML format of the web site is a very simple thing to do but it is an important in order to optimize your websites. It has been found that a site in a valid HTML format gets spidered much easily and widely.

Decide on good keyword phrases
Choosing a perfect keyword phrase can be a difficult task but it is very important for optimization of a website. You must try to come up with one keyword phrase for every page of your website. The phrase should be focusing on the content of that page and should be relevant to the content on it. Also, use that phrase in the title of that page as that will enable it to appear as a link in the search engine.

Use the key phrase wisely
A website developer should make sure that the keyword phrase is used enough times in the content of the page. The keyword phase should come at least twice in every five hundred words in order to make it visible to the search engines. But on the other hand, one should not even load a web page with the keyword phrase as it will look like that the website developers are trying to cheat the search engines in increasing its rank. So, use it carefully and wisely.

Don’t optimize the whole site with one keyword phrase
Sometimes, the website developers take the easy way out and optimize the entire site with just one keyword phrase. This is the wrong way to do it. In order to optimize your site successfully, you should try to come up with different keyword phrase for each separate page of the site. This will increase the rank of the website and will also bring more traffic to it.

Post from: Dallas Web Design

Ways to Optimize Your Web Site

The site that comes up first will get the most traffic. This makes it important for a website owner to get his site in the first few options of a search result. This is where the SEO can help us. SEO can help a site get better traffic by increasing its ranking on the search engines. SEO ranks a site on the basis of its relevance in connection to the popular keywords. It makes a website easy to read by the search engines as relevant to the search.

SEO also helps a website by targeting other types of searches engines also like industry specific, local and image search engines. In order to increase the market relevance of a site, SEO first analyzes the algorithms of searches and the common topics that people search for. A SEO operation involves everything that will make your site rank high in the search engines. This involves the presentation, coding, structure and troubleshooting of problems of the site. If not given attention, these things can stop the search engines index to spider a site completely.

But some sites also apply some not so good tactics like link farms and over-loading a site with irrelevant keywords in order to increase the rank of their website. This is called the Black hat SEO. This is a major problem for the search engines as it decreases their image by putting up spam or unnecessary sites on the primary pages of a search results. That is why search engines are always on the look out for such sites and ban them from their indices.

SEO as a term is also applied to the Search Engine Optimizers who are the professionals which carry out the search optimization projects for the companies. These are the professionals which work as an SEO consultant only or can also take part in the broader marketing program for the company. In order to perform a good search engine optimization operation for a site, a consultant may have to make some changes in the HTML code of the site. That is why, the SEO tactics are incorporated in the site at the time of its development and designing.

In today’s cut-throat competition, every site owner wants his site on the number one rank of every search engine. And this is where the SEO comes in to help them. But while doing the Search Engine Optimization on your site, you must remember to be careful about the content on your website also as it is very important to have good information on your site.

Post from: Dallas Web Design

SEO – What is SEO?

Use Good Keywords
This is probably the most effective way to make your web site SEO friendly as this is the first criteria to get a good SEO ranking. Therefore, you must find a good key phrase for every page on your website. Don’t optimize the entire site with one common key word or phrase as it may prevent the different type of data from different pages from coming up at the right time. For example, suppose that your website is on different types of textiles and in it you have given information about all types of textile and have also included the information about different countries which export them. Now, if suppose you just keep one key- phrase i.e. “Textiles of the world” for the entire site. Now, your website will only be visible for the people who want to find out about the different types of textiles. People, who want to know about the textile exporting countries, won’t be able to see the pages on your site giving that information. Therefore, you should keep a different keyword or phrase for every separate page.

Refresh the content frequently
If the content on your site is old and stale then you will lose the traffic on it. Therefore, you must keep refreshing the content on the web pages on regular basis. It has been observed that the web sites which have updated and add new content on regular basis are counted among the better and trustworthy sites by search engines and surfers both. Updating your content will also help your website get better reviews and the increase its reputation. A popular site among surfers automatically improves its ranking in the search engine indexes.

Your Content should be unique
If you want to rank high in the search engines then your website content should also be good. The content should always be unique and new. This is also important for getting repeated visits on your site as nobody will visit your page if the content on it is stolen from another and apparently much better site.

The phrase should not be too popular
The phrase that you want to choose for your web pages should be a popular one but not too popular as that can be counter productive for your website. It may seem like a good idea to choose an extremely popular keyword phrase for your website but you should remember that such keywords are extremely competitive. Therefore, you should choose a phrase that gives you a chance to compete and higher your rank.

Use the phrase in the title
The title of your website and every webpage is the most important. You must use your keyword phrase in the title to make it visible for the search engines. Also, this way the key phrase will appear in the address bar and the search engine will be able to show it as link.

Post from: Dallas Web Design

5 Tips to Design a SEO-Friendly Website