Monthly Archives: October 2009

Using Facebook for Social Marketing

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Facebook is one of the most widely used social programs on the internet today, and while it’s great for reconnecting to old friends, or staying in touch with family members, it also has another great use – as the perfect social marketing tool. If you use Facebook correctly, you can not only connect with your current clients or customers, you can also attract new ones.

All About Connection

One of the number one rules in business is that you need to connect with the people you’re doing business with in order to be successful. Many years ago this was easy, as the only way people could do business was in person. Now, however, it’s not as easy, as the internet has made it possible to purchase almost anything online, getting rid of the connection factor entirely, and making it difficult to not only get new clients, but to get repeat ones. Facebook can help you to connect with people in a way that was not possible online before.

Getting Started

In order to get started, you need to have a few Facebook accounts. You should have one for you and a fan page for your business. The page about you allows your readers to know exactly who you are and what you’re all about, and the fan page allows them to come together to discuss your company.

The fan page should be clean and uncluttered, but filled with useful information, including the company’s website address, your Facebook address, and other contact information. For the profile pictures you should include a logo that represents your business. It is also a good idea to put your company’s real location on the page as well. For the personal page, however, you can get a bit more relaxed. Include a photo of yourself on your page as well as some fun and interesting facts about you under the bio section.

Building

Now it’s time to build your site. Connecting with friends and clients is fairly easy, and experts say that one of the most important things that you can do on Facebook to keep your account relevant and interesting is to have an opinion. Don’t just sign up for an account and let it go stale. Instead, sign up for the account and be social! Get into discussions that are going on and make statements about not only your company but about yourself. This will allow you to connect with others, which is exactly the point of Facebook.

Have a creative day,

Malcom Chakery
President, Chakery Design LLC
Twitter: @chakery
Website Design | Search Engine Optimization | Logo Design

“LAMP” – What is It?

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The term “LAMP” on the Internet stands for free software programs that are usually grouped together and are used to run dynamic websites or website servers.

The components of this acronym are the following:

(L) Linux – is the operating system. It has become very popular as an open license operating system. It is UNIX-like in structure, but does not contain any UNIX code since the UNIX operating system is not free software.

(A) Apache - is the Web server. It is an open license server and is credited with being the Web server that spawned the growth of the World Wide Web (WWW). It is the most popular Web host server used on the Internet.

(M) MySQL – is the database server. It is an open source database management system that uses SQL (structured query language) to create, modify, retrieve, and manipulate data in a database.

(P) PHP – is the programming language (sometimes PERL or Python is substituted for PHP). It is open source software. PHP stands for hypertext preprocessor. It was originally developed to create dynamic web pages.

All these software programs are open source which means they can be used free of charge.

When used in combination to create applications, these packages create a Web server infrastructure that has become very common on the Internet.

These programs were developed independently. Because they are free and they work so well together, they have become a popular combination for application development.

Now, when you see a web site host advertise “LAMP hosting” you will know what is being offered.

John V. W. Howe

Stop Messaging Start Tweeting!

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How many of you have heard about twitter? Everyone is talking about ‘twitter’ around you, on TV.. it’s on the news. Well after listening to twitter you must be thinking of what is this twitter? What is the purpose of it? And many other strange questions.

Well, twitter is a tool that lets you post brief updates about your everyday thoughts and activities to the Web via web browser, iPhones, Blackberry’s, Palm Pre, sure any wireless device will do..

Twitter, a tool that lets you post brief updates about your everyday thoughts and activities to the Web via web browser, cell phone, or IM. Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author’s profile page and delivered to the author’s subscribers who are known as followers.

Twitter was introduced two years back and today it is ranked one of the 50 most popular websites worldwide. This popularity of twitter says all about the exciting outlook of twitter. Twitter has rapidly become the hot tool for marketing and communications. Twitter is a free service that lets you keep in touch with people through the exchange of quick, frequent answers for the same question…  What are you doing?

Twitter was created by Jack Dorsey in 2006, and after that Twitter has gained notability and popularity worldwide. Twitter is sometimes described as the “SMS of the Internet’. But it is much more than a SMS. You can meet interesting people on twitter, can see their blogs etc. This can create an endless stream of conversation.

Twitter is a fun playing tool. You will experience many exciting things when you get to tweet with people on twitter. Twitter universe is full of excitement. Twitter is the third most used social network and you can also be a part of this social experiment online.

So if you are not a member of Twitter yet than what are you waiting for? Starts twitting along with the world. Be sure to follow me on twitter twitter.com/chakery and mention this article..

Have a creative day,

Malcom Chakery
President, Chakery Design LLC
 Twitter: @chakery
Website Design | Search Engine Optimization | Logo Design

creativity. determination. success.

We are only successful when you succeed
Visit us online at http://www.chakery.com
Founder and President of Chakery Design, Malcom Chakery has extensive knowledge and experience in the workings of a web based business operation. Possessing great amounts of expertise in regard to marketing, web design and development, Malcom is extremely comfortable handling all details regarding the day-to-day operations as well as the sales and support of his many high profile clients. With a clear plan in place regarding operational procedures, all aspects of web design, marketing and promotional activities are managed and overseen by Malcom before they are completed. As a stickler for detail, Malcom believes in providing greater than expected support, superior customer service, and innovative programs, making sure to go above and beyond customer expectations.